Marriott International

  An Introduction that Defines Tourism Marketing Concepts   1.1 Tourism Marketing Concepts and Aim of the Report Tourism marketing is defined as the strategic promotion of tourism-related products and services aimed at attracting and retaining customers. Segmentation, targeting, positioning, and all promotional strategies are used to improve the experiences of the customers. Thus, the analysis involved both internal and external analyses of the marketing strategies of Marriott International Inc . 1.2 Structure of the Report The report is made in five chapters, starting with the Company background, internal (STP) analysis, external (Porter’s Five Forces) analysis, and future (recommendations). Each part provides essential guidance into Marriott's marketing procedures and its state of competition in the international tourism industry.     Chapter Two   Background of the Company 2.1 History and Background of Marriott International Inc. J. Will...